It feels like Amsterdam is booming again. Is this the second Dutch Golden Age? It could be. There is lots of building going on, which is always a good sign for the local economy. There are many new additions of things to see and do in the city as the tourists return in good numbers too. One relatively new addition to Amsterdam attractions is the Rembrandts Experience Amsterdam. It is nestled snuggly by the Leidseplein, so very easy to find. And discover it, you must! It is a stunning audio-visual experience all about the life of Rembrandt. Here we do a Q+A with the founder and learn more about it and why it matters. Read on to find out more.
Everyone has heard of the Nightwatch or seen it at the Rijksmuseum, which is widely considered to be the most famous Dutch artwork of all time. It is beautiful and striking, but then again, many Rembrandt paintings are also a joy to see. He was such a skilled and gifted artist. But how much do we know about the artist and his life? If you have visited the fantastic Rembrandthuis near Waterlooplein, you will have a greater understanding of how Rembrandt and his family lived. It is a top-rated destination for fans of the artist and tourists alike. Indeed, I have been many times. I recently had the great pleasure of visiting the Rembrandts Amsterdam Experience. It is a fabulous installation, and visitors can get a really in-depth insight into the great artist’s life and work. The whole family will enjoy this. There’s nothing quite like it anywhere else in Amsterdam. I wanted to find out more, so I contacted the founders, and they agreed to participate in this Q+A.
q.1 How did you get the idea to create the Rembrandts Experience Amsterdam?
In the past, we have designed experiences and attractions for other museums but also for theme parks. We believe the world of museums and theme parks is coming closer and closer together. We believe that educating or entertaining people with ‘traditional museum’ techniques is not enough anymore to captivate an audience. Also, we were missing a storytelling experience about the last period of Rembrandt’s life, so the idea was born to create an experience about Rembrandt in Amsterdam.
q.2 It is very visually stunning. It is a fun way to learn things. Was that your intention?
q3. Did experts and historians help you with the content?
q4. You have been open for a while now. What are your visitors telling you about the experience?
q5. Will you be creating similar experiences for other Dutch painters?
We have some great ideas, but the next experience will perhaps not be a painter, so we have to leave you in the dark still…
Thank you so much for these insights into your fantastic venue and experience. I was blown away. It really is one of the most exciting additions to the Amsterdam scene in recent years.
Rembrandts Amsterdam Experience
Address: Weteringschans 2, 1017 SG Amsterdam
Tel: 020 226 9094
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