We recently spent a lovely time drinking coffee with Laura McKie, the owner of TONI&GUY in Van Baerlestraat. I had some questions for her and she kindly provided the answers.
1) What was your path to owning a Toni & Guy salon ?
2) Tell us more about the salon on a daily basis.
It’s a team effort. Obviously, the clients know that they will receive the known standards of our world-renowned education and service. It reassures the clients. Our stylists are specialists in cutting and colouring techniques. It’s an established and polished process. We are devoted to education through innovation. Our team members receive constant training on the latest techniques and trends. The group has close connections with London Fashion Week, so we are always on trend.
We spend a large amount of our working day doing stylish cuts, extensions, dry styling, men’s grooming, fashion hair fixes and a whole range of other classic salon cuts. There are also a range of treatments to make you look and feel amazing ! We also use and sell the best products and we are constantly updating the product range. Just recently, we have start with an amazing new vegan hair car line called Authentic Beauty Concept. Come in and try it or you can read more about it here.
Essentially, in the salon it is different and fun every day and that is a good thing !
3) Who are your clients ? Where are they from ?
4) You are a local expat entrepreneur. What advice do you have for budding expat entrepreneurs in Amsterdam ?
Well, firstly they could take a little overview of Dutch history. Centuries of international trade in the past and a booming domestic economy at the moment. They are traders and love commerce. The Dutch have created a culture that is conducive to entrepreneurs. It has been intentionally made as simple as possible for the entrepreneur to start a business and flourish. If you have a great idea and think you can make it, there is a good chance you will. Go and speak to the people at the KVK near the station. They want to help you succeed. In short, GO FOR IT !
5) Lastly, what do you do out side work and what are your top tips for fun in Amsterdam ?
I am a fitness “junky”. You can find me 7 days a week in the gym. My home is my “temple” after a busy day in the salon, cuddling up with my cat Annabella on the sofa with a glass of wine is the best time of my day. Otherwise, I love checking out all the great new places to eat that are springing up around town. There is so much to do in Amsterdam that the choice is endless. It may be a small village-like city, but it punches above its weight for fun, culture and entertainment. You can never be bored in Amsterdam
Thank you local expat entrepreneur Laura for taking the time to talk to us and answer our questions. Do you too want to be a local expat entrepreneur ? Amsterdam is a great place to make that happen.
Essential information and links :
Toni & Guy
Van Baerlestraat 150
1071 BG Amsterdam
T 020 664 96 56
Facebook Page :